Forging the brand of a renewable energies company

Hero Future Energies (HFE), a renewable energy venture of the Hero Group, is one of the leading Independent Power Producers in India.

We have been associated with HFE for past the two years or so designing their new office’s environment graphics, a digital interactive timeline for the REI Expo 2015 and several other communication collaterals. Our effort has been to shape the brand language and give it a unique flavour and identity that HFE stands for.

Client Name
Hero Future Energies

Environment Graphics

Illustration

Interaction Design

RED signifies heritage and is represented by seeds. The seeds here are used as a metaphor for heritage as they carry the bloodline of the plant.

DARK BLUE signifying creation is shown through soil. Soil is where most objects we see around us comes from. The minerals, sand, bricks and so on. It helps give our vision shape.

LIGHT BLUE stands for growth, represented by water. A river keeps flowing to its destination without a stop. It truly symbolises progression as it moulds itself according to the terrain without loosing its ultimate direction.

GREEN denotes preservation and is represented by leaves. The leaves signify the planet we live in and the need to preserve it to keep it healthy for our future generations.

YELLOW signifies radiance represented by a sunflower. The sunflower signifies the connection between an inspiration and a person inspired. The radiant glow and form of the sunflower is a source of instant joy.

GLASS WALL RUNNER: A large glass wall separating the workspace from the pantry and restrooms was livened up with an illustrated landscape of renewable energy-sufficient city. This was printed as a single long vinyl sticker 24 inches wide.

INTERACTIVE TIMELINE: This interactive timeline was created for the annual Renewable Energy India (REI) Expo to visually illustrate HFE’s rich legacy in an exciting manner. The timeline was broken across five touchscreens mounted across one wall of the HFE pavillion at the Expo.

The identity was given a three-dimensional look for the reception instead of having a flat print.

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