Rebranding the First Indian
Shivan & Narresh, first Indian designers to step into beachwear, had their eyes set on being the first complete holiday-wear brand from India. Thus, they felt the need to strengthen their brand with a makeover of sorts to surf through the waves to the top.
Keeping their international clientele in mind they added “&” to their brand name and also introduced five new symbols to extend the branding more crisply through their product portfolio.
The symbols work towards showing their astute understanding of the depth and their vision of an avantgarde holiday-wear brand.
These symbols are suave, timeless and joyful. They create an exciting imagery of an adventurously beautiful vacation.
Shivan & Narresh