Branding a Renewable Energy Consultancy
Bridge to India (BTI) is a leading consultancy and knowledge services provider in the Indian renewable energy industry. Having worked with all industry stakeholders the firm uses its 360-degree perspective to publish expert analysis and data in the form of printed as well as digital reports and infographics and provides focused inputs to clients as consultants.
I have been associated with BTI for several years (since 2011) designing their reports, infographics and their parent website. Through the years we have been able to create a unique and coherent visual identity for BTI giving them greater recall in the industry.
INFOGRAPHICS: Every year, BTI publishes the India Solar Map, an analysis of the Indian solar industry through infographics overlaid on the map of India for the utility-scale and rooftop solar projects. These maps were designed keeping in mind the complexity of the information and the need to make it easy to understand and yet be visually arresting. This is the front side of the map.
This is the back of the India Solar Map.
REPORT COVERS: In an attempt to differentiate between commissioned and self-published reports, we use the white space very subtly. The covers for the commissioned reports have a landscape layout with a photograph/ illustration in the lower portion and the title on top. For self-published reports, the layout is portrait with the photograph/ illustration on the left and the title on the right.
REPORTS: The brand language for BTI was kept as minimal as possible so as to not distract from the content. Every spacing, icon/ element or colour added had to have a reason or else it was taken out. The no-nonsense outlook was instrumental in creating simpler forms for icons with no exaggeration in content and its representation.
Another spread from a report.
The reports usually had a lot graphs and infographics which needed thoughtful interpretation.
Another spread from a report.
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