Celebrating the spirit of Mumbai

The Ernst & Young office in Mumbai was an old restored mill structure in the Lower Parel area. The area is a fitting image of the constantly changing and dynamic city of Mumbai. Thus, the obvious theme of Bollywood for the environment graphics was modified to the life and spirit of Mumbai. We picked up stories from the eventful history of the city from masala Bollywood songs and dialogues to experiences of ones daily life there.

Since the office building was to stay erect for just two years, we decided to make framed graphics as paintings on the wall that can be easily shifted to the next building in the future. These were also treated as windows of escape for the employees who are constantly engrossed in the world of numbers.

P.S. These were done before the current rebranding of E & Y and while I was working at Lopez Design.

Client Name

Ernst & Young

Environment Graphics

Illustrations

Print

Lettering

Cutting chai is a quintessential Mumbai creation. Several of the roadside tea stalls sell chai (tea boiled with milk and water) in these small glasses. Since most people who drink tea at these stalls are either poor or middle class office goers, time and money, both are a premium for them. But they still want the most out of the money they spend. So cutting chai comes cheaper than a full glass of chai yet it is a little more than half and a little less than a full glass of tea. It is obviously also quicker to drink this than a full glass.

We didn’t want to do a full on Bollywood theme so we decided to mix it up. Here we converged history and movies into one composition.

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