Creating memorable interactions for a big-hearted brand

Metro Cash & Carry was participating in the Indo-German Urban Mela which was part of the Infinite Opportunities celebration by the German Embassy in India. They wanted to tell the story of Metro Cash & Carry and connect with the audience in a memorable yet exciting manner.

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We came up with the idea of gamification in the way of a wheel of fortune which could be used to make people interact with the brand in an exciting way creating lasting impressions.

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This project was done at Avantgarde India Pvt. Ltd.. The interactive wheel of fortune was brought to life by Experiential Design Lab.