Traversing the fine line between art and communication for Pro Helvetia

Pro Helvetia New Delhi wanted a fresh new perspective to their communication with their audience that are the who's who to the fresh new enthusiasts of the art scene in South Asia.

The approach to designing anything for them whether we use illustrations or photographs was to infuse an element of imagination and creativity.

Following are some communication materials designed for promoting their various programmes and events across South Asia.

Client Name
Pro Helvetia

Social Media Graphics

Poster Design

Lettering

Print

Residencies help create constructive content for people to consume and we like content creation. They say in today's time of censorship and information black outs by mainstream media we should create more and more content and support independent voices and platforms. Thus, taking inspiration from Dadaism and loosely from the International Typographic Style to create our artworks for the invites.

The three invites were created as a series. The broader message, after going through the design brief from Pro Helvetia, was Think - Create - Express and initially I was planning to use newspaper cutouts along with lettering to design these but eventually the client suggested we use images from previous publications of theirs instead.

Residencies help create constructive content for people to consume and we like content creation. They say in today's time of censorship and information black outs by mainstream media we should create more and more content and support independent voices and platforms. Thus, taking inspiration from Dadaism and loosely from the International Typographic Style to create our artworks for the invites.

The three invites were created as a series. The broader message, after going through the design brief from Pro Helvetia, was Think - Create - Express and initially I was planning to use newspaper cutouts along with lettering to design these but eventually the client suggested we use images from previous publications of theirs instead.

The above posters were made for different events organised by Pro Helvetia New Delhi. To take a photo-based composition to the next level typography was experimented with borrowing as much as possible from either the essence or the instruments used or the group of people involved in the show.

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