All the Creatures of the Jungle tell a Story for the Big Little Book Award

Some communication material for the Tata Trust's Parag initiative, Big Little Book Award (BLBA), was designed taking a cue from the previous elements of abstract leaves and flowers.

 

The plan was to illustrate a jungle-like scene with different animals in the foreground performing different actions. For example, the elephant is trumpeting the news of BLBA being back, an albatross carrying a letter in the emailer and so on. Initially, I thought of keeping the forest background as a constant throughout this year's creatives with the animals and their actions changing in the foreground but eventually veered a bit to show just the sky when there was a bird flying in the foreground.

Client Name
Big Little Book  Award
(Parag, Tata Trusts)

Print

Event graphics

Social Media Graphics